NutraSource is a company that believes in cost-effective business practices so that they can keep their products affordable for their customers. In 2003, NutraSource made the decision to use the internet as a virtual store, allowing them to eliminate costly middlemen that inflate their bottom line. By doing so, NutraSource is able to keep their costs down and pass those savings on to consumers. Retail space is an expensive way to sell products, growing a company’s overall costs that are inevitably laid at the feet of consumers. Not at NutraSource, where the use of middlemen in traditional retail space is cut out, giving the savings to customers. The same philosophy is applied to advertising. NutraSource doesn’t rely on over-hyped marketing, but instead they trust in their customers telling their friends and family that their experience using NutraSource products was a positive one.