In Asia, the notion of promoting wellness, rather than curing illness, has prevailed successfully for thousands of years. One ancient Chinese remedy that is especially used to prevent colds and flu is deer antler velvet. Legend has it that it is also an aphrodisiac. New Zealand has begun human trials, which are necessary to verify effects in people. Specifically, research has examined velvet's ability to boost immunity, prevent anemia, normalize blood pressure, reduce cholesterol, reduce side effects from cancer treatments, assist recovery after surgery, improve memory, serve as an anti-inflammatory agent, and enhance athletic performance and recovery.